NEW YEAR CAMPAIGN

NEW YEAR CAMPAIGN

LSF New Year Fitness Campaign | 2024

The goal of the imagery and campaign was to combine strength with softness — both elements being necessary for long term success of a fitness journey. These visuals were used to kick off LSF’s annual January fitness & nutrition challenge which empowered women to be confident in both their strength, and their softness.

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Natural Beauty Blend Launch

Brand: Love Sweat Fitness

Role: Creative Direction, Photography, Campaign Strategy, Production & Styling, Graphic Design